Augmented Reality Ads

Unity Developer

Project Description

During my tenure at Cerulean Games and Cypherkids Club, I had the exciting opportunity to work on cutting-edge projects that blended technology, advertising, and gaming.

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Tools and Technologies:

Unity/C#
iOS/MacOS/Android
Augmented Reality XR Toolkit/Image Tracking

Key Responsibilities

Augmented Reality (AR) Ad Creation: As an AR Developer, I was responsible for conceptualizing and producing engaging AR advertisements for prestigious clients, including PBS, Disney Junior, and Armor X. These AR ads were designed to captivate audiences and enhance brand interactions.

iOS Game Development: Building on the success of our AR ads, I took the initiative to create immersive iOS games based on these ads. Notably, I developed a word-building game inspired by PBS's Word World and a captivating puzzle game tailored for Doc McStuffins backpacks. These games provided users with an entertaining and educational experience, extending the brand's reach and engagement.

Real-World Integration: In the case of Armor-X, I developed AR ads that allowed users to virtually place shirts in their real-world environment, enhancing their shopping experience and creating a unique and interactive way to engage with the brand.

Collaboration with Renowned Brands: Working closely with industry giants such as PBS and Disney Junior, I ensured that our AR ads and games aligned seamlessly with their brand identities and objectives. This collaborative effort resulted in successful marketing campaigns and increased brand recognition.